Michael Wilson


Sr. Director, Product Management

Conversions are only part of the customer experience equation

June 30th, 2014

Topics: Optimization

This week, I attended the Forrester Forum for Customer Experience Professionals in New York, which is a conference that provides research and insight on how to create the most compelling customer experiences in order to grow revenue, retain customers and have those customers recommend your brand. During my stay, I had an opportunity to speak

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Stacia Secreriat


Digital Marketing Manager

How to Plan Your Data Strategy

June 2nd, 2014

Topics: Measurement

Data is a funny thing. Everyone uses data to drive their decisions and everyone wants more. Typically, the thinking is, the more the better, the more you have the more likely you’ll reach the best decisions and outcomes. But that’s not necessarily true. There is an art to data. You don’t want to capture every

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Loren Johnson


Senior Product Marketing Manager

Assessing and boosting the success of SharePoint

June 2nd, 2014

Topics: Measurement

You want to get the most out of your SharePoint deployment – including accomplishing certain tasks, simplifying and streamlining others, and avoiding operational headaches and costs. SharePoint can solve many problems, but how do you know if it’s really working? Below are the top five success metrics to determine whether SharePoint is meeting your organization’s

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Brendan Regan


Optimization Lead

A Perfect Fit: Mindjet, Agile Marketing and Optimization

May 19th, 2014

Topics: Measurement

Believing strongly in Agile Marketing is part of the reason why I’ve devoted the last six years of my career to consulting with clients on how to better test their sites and optimize their marketing. Recently, I’ve been working closely with Mindjet, an innovation management software company. The marketing team at Mindjet embraces the Agile

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Steve Earl


Sr. Director, Product Marketing

Making Waves: Webtrends positioned as a leader in Forrester report

May 13th, 2014

Topics: Featured, Measurement, Optimization, Solutions

This year, Forrester Research named Webtrends as a leader in the Forrester Wave: Web Analytics, Q2 2014 report. This is the fifth time Webtrends has been positioned as a leader in web analytics by Forrester. The report evaluated six web analytics vendors based on 75 criteria, including current offering, strategy and market presence. Webtrends was

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Liz Martin


Senior Director, Marketing & Communications

Movin’ on up to the Big Pink

May 6th, 2014

Topics: Featured

What stands tall in downtown Portland, is a burgeoning hub for technology companies, and is built of Spanish granite and Pittsburgh Plate Glass? If you guessed the U.S. Bancorp Tower, also known as the “Big Pink,” you’re right. It’s also the new home of the Webtrends headquarters. Following a $15 million building renovation, we have

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