The Webtrends Performance Marketing team starts every engagement with specific, measurable and timeframe-based objectives and reports our progress weekly to our clients. This way we know we’re headed for that A on the assignment.
Mike Ricci
VP – Digital/Solutions Marketing
Real-Time Marketing: Why You’ll Get Nowhere without Measurement
April 5th, 2013
Topics: Customer Stories, Digital Marketing, Featured, Mobile Measurement, Social Measurement
The best digital marketers in the space are putting measurement front and center. This allows them to better harness data to reach consumers in new and increasingly more relevant ways.
Read more
Chase Wells
Ads Partner Manager
Search + Social, and Other Highlights from SES New York
April 4th, 2013
Topics: Digital Marketing, Events, Featured
For those of us who have been attending search conferences for years, experiencing the new focus of this year’s recent Search Engine Strategies (SES) conference in New York was very refreshing.
Read more
Stephen Eide
Training and Development Specialist
Video Analytics: The New Frontier
April 1st, 2013
Topics: Digital Marketing, Featured, Social Measurement, Social Media Measurement, Training
Many marketers are still getting their heads around how to measure success on YouTube. As with anything we do, the key is measuring the right things. It also means seeing the larger context to make sure those measurements have meaning, and then acting on what we’ve learned.
Read more
John Lee
Marketing Programs Manager
The Anatomy of a Successful B2B Social Marketing Campaign
March 29th, 2013
Topics: Digital Marketing, Events, Featured, Social
Jaw-dropping social campaigns are no accident. Here are 5 steps for creating your own.
Read more
Michael Benayoun
Channel Sales Executive
SharePoint Measurement: Meet the Stakeholders
March 20th, 2013
Topics: Featured, Partners, SharePoint for Intranet, Webtrends for SharePoint Internet
It is undeniable that there is a gap in the Microsoft SharePoint solution when it comes to business insight and reporting. However, this gap is often more acknowledged by the IT community than by the business stakeholders. The main reason is that business stakeholders have traditionally never really received deep and granular insight about their SharePoint projects.
Read more
Jane Lee
SEM Analyst
Using Social Analytics to Measure and Manage Your Twitter Efforts
March 15th, 2013
Topics: Featured, Partners, Social Media Measurement
Social Media measurement and management is important in many ways for companies to stay competitive. What is unbelievable is that over 70% of online businesses that utilize social media don’t bother to measure their ROI.
Read more
Webtrends on Instagram
Webtrends on Twitter
- 11 ways to improve the navigation on your mobile site via @econsultancy http://t.co/VXAEAUIGEM
(about 2 hours ago) - Have you seen Backstage Access yet? See how we use our own products to get answers. http://t.co/zQk5GgRxjt
(about 11 hours ago) - Develop specific, measurable objectives with time frames. Then create the strategies and tactics to achieve them. http://t.co/l1SfE5GkWd
(about 11 hours ago)