A closer look at what drives our behavior on social. Hint: we’re all pretty vain.
![]()
John Lee
Marketing Programs Manager
The Anatomy of a Successful B2B Social Marketing Campaign
March 29th, 2013
Topics: Digital Marketing, Events, Featured, Social
Jaw-dropping social campaigns are no accident. Here are 5 steps for creating your own.
Read more![]()
Michael Benayoun
Channel Sales Executive
SharePoint Measurement: Meet the Stakeholders
March 20th, 2013
Topics: Featured, Partners, SharePoint for Intranet, Webtrends for SharePoint Internet
It is undeniable that there is a gap in the Microsoft SharePoint solution when it comes to business insight and reporting. However, this gap is often more acknowledged by the IT community than by the business stakeholders. The main reason is that business stakeholders have traditionally never really received deep and granular insight about their SharePoint projects.
Read more![]()
Jane Lee
SEM Analyst
Using Social Analytics to Measure and Manage Your Twitter Efforts
March 15th, 2013
Topics: Featured, Partners, Social Media Measurement
Social Media measurement and management is important in many ways for companies to stay competitive. What is unbelievable is that over 70% of online businesses that utilize social media don’t bother to measure their ROI.
Read moreMerlyn Gordon
Director, Solutions Marketing
What is a ‘Solution’ and why does it matter?
March 13th, 2013
Topics: Digital Marketing, Featured, Innovations, Solutions
Over the last several years, a select few software companies have begun transitioning away from selling products, to consulting with solutions. This shift reflects the stark realty that a myopic focus on features and function has missed the mark. These companies have come to realize that their products aren’t solving the problems of the people that ultimately matter.
Read more![]()
John Lee
Marketing Programs Manager
Case Study: How Social Media – And Bright Blue Shoes – Tore Down the Wall Between Branding and Lead Generation
March 8th, 2013
Topics: Digital Marketing, Events, Featured, Social, Social Media Measurement
Thanks to social, we didn’t have to choose between branding and lead gen. In just 48 hours, we were able to do both – and measure every aspect of it.
Read more![]()
Chris Gardner
VP, Partner Sales
The Social Enterprise has arrived
March 8th, 2013
Topics: Events, Featured, Partners, SharePoint for Intranet, Social Enterprise
Webtrends had the privilege of sponsoring NewsGator’s annual Social Enterprise summit, called the Collective, this past week in Denver. It became apparent from our conversations with attendees that organizations, including big brands, are beginning to embrace a more ‘social’ -minded corporate culture. The Social Enterprise is now a mission-critical initiative for companies who wish to survive and thrive in this new world order.
Read more












