Stephen Eide


Training and Development Specialist

Five Steps to Drive Double-Digit Conversion Lift

February 22nd, 2013

Topics: Conversion Optimization, Featured, Marketing Optimization, Online Testing, Site Optimization, Testing

Congratulations on being committed to using data instead of HIPPOs (the highest paid person’s opinion) when it comes to your online presence. Making modifications based on test results can generate amazing success – in the case of one insurance industry client, modifications resulted in a 70 percent lift in conversion rates.

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Vladimir Brayman


Ph.D., Chief Scientist

What Should You Expect from a Testing Tool?

February 19th, 2013

Topics: Campaign Optimization, Conversion Optimization, Landing Page Marketing, Marketing Optimization, Optimization, Optimize, Perspectives, Site Optimization

Today we will look at what you should expect from good testing tools in your marketing programs and campaigns. In my previous blogs, I showed that: Decision making requires causal relationships. The causal relationships can be found only through carefully performed experimentation, the process that is not that different from the scientific method. I also mentioned at

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Tom Waterfall


Director of Optimisation Solutions, EMEA

Moneysupermarket.com Wins Gold from WhichTestWon for Best Financial Multivariate Testing

February 18th, 2013

Topics: Marketing Optimization, Online Testing, Optimization, Site Optimization

Moneysupermarket.com won gold from WhichTestWon for running a multivariate test in the Credit Cards channel that looked to better understand visitor behaviour based on gender. Their testing showed that men and women responded differently to the presentation of credit scores when applying for credit.

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Chase Wells


Ads Partner Manager

Data That Speaks for Itself – How to Make your SEM Campaigns Scream

February 11th, 2013

Topics: Ad Spend Optimization, Ads, Advertising, Engage, Events, Featured, Partners, Search Engine Marketing

While it’s important to make your campaigns more effective and to focus on metrics such as CPC, CTR, CPA, ROAS, ROI, CPL, and a variety of other TLAs (three letter acronyms), it’s crucial to see what Search is doing outside of these metrics that you are held to – and that are often overlooked.

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Benjamin Diggles


Director of Digital Marketing

Webtrends Engage 2013 Conference Playlist

February 8th, 2013

Topics: Engage

We had an amazing response to the music selection this year at Webtrends Engage 2013 in San Francisco. So much so that there was an unbelievable demand for us to post the track listing that we used. Now before we take credit for all of it, I must disclose that a lot of these selections

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