Benjamin Diggles


Director of Digital Marketing

Webtrends Engage 2013 Conference Playlist

February 8th, 2013

Topics: Engage

We had an amazing response to the music selection this year at Webtrends Engage 2013 in San Francisco. So much so that there was an unbelievable demand for us to post the track listing that we used. Now before we take credit for all of it, I must disclose that a lot of these selections

Read more


Art Institute of San Diego

Student Perspective: THIS We Can Get Excited About

February 7th, 2013

Topics: Engage, Events, Perspectives

…one innovation at Engage was absolutely exciting: the showcasing of Webtrends Streams. It simply blew my mind, being able to see consumer activity as it happens through interactive and engaging visualizations. For the first time ever, you could see data instantly and act on it when it matters most: at the exact moment customers are engaged with your social, mobile or online property. My jaw about hit the floor.

Read more

Ellen Seebold


Social Media Marketing, Webtrends

Unlocking the Business Value of the Social Enterprise

February 7th, 2013

Topics: About, Events, Social Enterprise

      Everyone’s talking about the Social Enterprise and how it can transform your org – whether by unlocking expertise, connecting teams and people, or improving communications with customers. Ultimately, the real purpose of this business transformation is to improve productivity and  increase profitability. But how do you measure the success?  On a Webtrends

Read more

Karen Wood


Sr. Solution Marketing Manager

7 Steps for Growing Revenue with Conversion Optimization

February 7th, 2013

Topics: Featured, Optimization, Optimize, Testing

Experienced marketers know that a good test plan requires a foundation for good hypotheses. When beginning to test, developing a hypothesis can seem like a tedious first step, but it is essential to developing tests that actually move the needle. By testing against what you think will happen, you will prove or disprove assumptions and uncover new truths.

Read more

Richard Drawhorn


SEM Manager, Ads Consulting Services

Anatomy of a PPC Bid

February 5th, 2013

Topics: Ad Spend Optimization, Campaign Optimization, Search Engine Marketing

 Most agencies managing SEM accounts use software to calculate bids based on a business goal. If you are responsible for advertising costs and ROI, you may have wondered how PPC bids are actually calculated. For example, what are the variables involved in calculating a PPC bid? What can a SEM manager do to impact these

Read more

John Lee


Marketing Programs Manager

Drumroll, Please: The Photo That Won $500 at Engage

February 4th, 2013

Topics: Engage, Events, Social

For us camera phone aficionados, photography used to be simple: point, then shoot. Today, well, it’s still fairly simple, but we’ve added a crucial step: point, shoot and filter. That’s right: Instagram, for when your real world just isn’t pretty enough. All jokes aside, we love Instagram. Like, really love it. We even loved it

Read more