Hope Frank - CMO
The equation for digital branding in today’s world must include art AND science.
Why Buy The Cow When You Can Get The Organic Milk For Free?
At a recent meeting, I was surprised to find myself explaining the value of bidding on brand name keywords. People in the paid search industry know the benefits well, but some marketing departments still struggle to justify budget for branded keywords, especially when their website is already well represented in the organic results. Although it
CMOs Need To Change How They Communicate To Their Fans In 2012
The CMO Council surveyed 1,300 consumers and 132 senior marketers and what the found were some significant gaps in expectations. Consumers expect exclusive offers and timely customer support from a brand once they become a Facebook fan and aren’t as interested in a brand’s content as CMO’s first thought.
CES 2012 – It’s a Wrap
It’s over. It’s time for complete exhaustion to set in. CE executives around the world are now looking to recover from the miles of walking they’ve logged, and damage they’ve done to their livers. Lucky for them, we’re coming up on a 3-day weekend here in the U.S. CES 2012 proved to be predictable but
CES Day 2: The Movers and Shakers*
We’re nearly half way through CES, and most everything that is going to be revealed, has been. We always love to see how the brand buzz changes throughout the week, as products are announced and booths are explored. Watch Your Back, LG The biggest change we’re seeing since Monday is the equalization of buzz amongst
Your Landing Pages Aren’t As Successful As They Should Be
We depend on our websites to engage with visitors and convert them to buyers. Those involved in content creation and design are usually informed and influenced by design best practices or the likes/dislikes of a HiPPO (Highest Paid Person in the Office). While the constraints of a CMS platform or the trade-offs made due to
New from Webtrends Social – Page Tagging
Webtrends Social recently rolled out the ability to add tags to your fan pages from within your social account. Much like post tags in blogging, fan page tags allow you to create groups and unique identifiers to describe your fan page. This is particularly helpful if you manage or collaborate on multiple fan pages. By
What’s a-Buzz at CES
The crowds are descending upon Las Vegas this week for the biggest technology show in the world – the 2012 International Consumer Electronics Show (CES). Approximately 150,000 people are expected to hit the show floor this year. The good news for the crowds is that the show no longer overlaps with the Adult Entertainment Expo,