Michelle Anderson


Former Staff Writer, Webtrends

Test, Segment, Target Your Facebook Campaigns with Webtrends Optimize

March 24th, 2010

Topics: Measurement

The next iteration of Webtrends’ Optimize will soon allow Facebook marketers and app developers to significantly increase the effectiveness of their campaigns, right inside the platform and in realtime. The ability to optimize campaigns within Facebook is a huge step toward fully enabling digital marketers the ability to document the effectiveness of their social web

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Michelle Anderson


Former Staff Writer, Webtrends

Get Your Advanced Custom Report Questions Answered This Thursday

March 23rd, 2010

Topics: Measurement

If you’re tasked with creating or analyzing custom reports with Webtrends Analytics, you might be interested in attending our webinar on KPI Reporting scheduled for this Thursday. This expert-level online forum takes place Thursday, March 25th at 9:30am (GMT) with panelists Eric Gerhardt and Neil Fasteen covering how to build and configure custom reports from

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Director, Social Products

Facebook analytics reliablity issues you need to know

March 23rd, 2010

Topics: Measurement, Optimization

Being the most visited website in the world, Facebook naturally uses a CDN to keep up with traffic demands. CDNs boost page loading times by providing local copies of the Facebook servers near a user’s location. This means that Facebook aggressively caches their images. Several Facebook analytics solutions that John Lovett reviewed are dependent on

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Christian Howes


Former Head of Solutions Engineering EMEA, Webtrends

Can’t see the forest for the trees…

March 16th, 2010

Topics: Optimization

I didn’t think I had in me to do 2 blog posts featuring Huey Lewis and the News but here I am again not only showing my age (also I do listen to other bands) with one of the bands lyrics spinning around in my head. What on earth is he going on about this

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Michelle Anderson


Former Staff Writer, Webtrends

Win the Great Data Give Away Grand Prize: A Subscription to Webtrends’ Optimize!

March 15th, 2010

Topics: Company News

The moment has come to open The Great Data Give Away prize closet for the final time. Very soon one lucky inforvore will win the super-awesomesauce Grand Prize: A three-month subscription to the invaluable landing page optimization and multivariate testing software Optimize! Webtrends’ Optimize helps digital marketers deliver the right content to the right people.

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Michelle Anderson


Former Staff Writer, Webtrends

Tap into Flash with Webtrends’ Facebook Analytics

March 11th, 2010

Topics: Measurement, Optimization

Marketers today want data out of their marketing efforts. Getting data out of Facebook has been particularly challenging. Because of the limited tracking options and the need for data, brands have been pushing users to apps, even if their content doesn’t need to be an app. But now there’s a better choice: Webtrends’ Facebook Analytics.

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