Michelle Anderson


Former Staff Writer, Webtrends

Win the Great Data Give Away Grand Prize: A Subscription to Webtrends’ Optimize!

March 15th, 2010

Topics: About, Events

The moment has come to open The Great Data Give Away prize closet for the final time. Very soon one lucky inforvore will win the super-awesomesauce Grand Prize: A three-month subscription to the invaluable landing page optimization and multivariate testing software Optimize! Webtrends’ Optimize helps digital marketers deliver the right content to the right people.

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Michelle Anderson


Former Staff Writer, Webtrends

Tap into Flash with Webtrends’ Facebook Analytics

March 11th, 2010

Topics: Digital Marketing, Facebook

Marketers today want data out of their marketing efforts. Getting data out of Facebook has been particularly challenging. Because of the limited tracking options and the need for data, brands have been pushing users to apps, even if their content doesn’t need to be an app. But now there’s a better choice: Webtrends’ Facebook Analytics.

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Eric Butler


Senior Director, Emerging Technologies

Killer Mobile App Measurement

March 10th, 2010

Topics: About, Digital Marketing, Innovations

We had a great time building our new Webtrends iPhone app.  We started by paper prototyping the functionality to help us test and refine the app prior to writing any code. We also engineered brand new, robust REST-based web services methods to give us quick access to Webtrends data – including realtime data – to

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Former Director of Mobile Analytics, Webtrends

Insight about your mobile audience from your web site

March 9th, 2010

Topics: Buzz, Digital Marketing, Mobile, Mobile Measurement

Finding the right entry point for your brand in the mobile app marketplace can be a daunting effort. If you have already decided to launch your own app, it is probably a foregone conclusion that you’ll build an iPhone app because Apple is currently the market leader in mobile web consumption. By the same account,

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Michelle Anderson


Former Staff Writer, Webtrends

Get $50 OFF this Friday’s Red Chair Studio Session

March 8th, 2010

Topics: About, Events

Webtrends is happy to announce we’re hosting a half-day Red Chair Studio session this Friday, March 12th in Suite 1600 of our downtown Portland headquarters. This advanced, fast-paced, hands-on event gives department managers and account-level agency professionals the opportunity to learn how to manage, measure, and expand their social media marketing campaigns. Sign up today

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Michelle Anderson


Former Staff Writer, Webtrends

Think Outside the App

March 4th, 2010

Topics: Digital Marketing

One of Facebook’s most valuable interface components is its tabbed structure. Every private profile and public fan page comes pre-configured with tabs like Wall, Info and Photos, and gives people a way to instantly interact with other people. Tabs also provide digital marketers an opportunity to engage directly with customers. Facebook allows for the customization

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