Michelle Anderson


Former Staff Writer, Webtrends

Social Media Marketing Boosted by Billions Invested in 2010

February 22nd, 2010

Topics: Buzz, Digital Marketing, Optimization, Social

BusinessWeek announced today that Yuri Milner, the man behind the Moscow-based Internet holding company Digital Sky Technologies, has allocated a cool $1 billion for investing in social web startups over the next five years. DST usually takes small stakes in big, proven companies that aren’t necessarily interested in offering public shares. Recently Milner’s company plunked

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Michelle Anderson


Former Staff Writer, Webtrends

Outlook’s Social Connect: Social isn’t just AIR toys anymore!

February 17th, 2010

Topics: Buzz, Perspectives

This morning the Microsoft Outlook blog announced the release of Social Connect, a beta add-on that works with Outlook 2010, 2007, and 2003. Social Connect aggregates your Facebook, MySpace, and LinkedIn connections – as well as their social information – and then integrates it all into your Outlook contact directory. You can add new contacts

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Michelle Anderson


Former Staff Writer, Webtrends

Get FREE InfoChimps Twitter Census Data!

February 16th, 2010

Topics: About, Events

The second of four fabulous Great Data Give Away prizes is now up for grabs…InfoChimps Twitter Census Data! This is no small award, my beloved data geeks. This dataset is a corpus of tokens collected from tweets sent between March 2006 and November 2009. That’s 3 years of tweets! A “token” is either a hashtag

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Michelle Anderson


Former Staff Writer, Webtrends

Win RWW Reports! Enter The Great Data Give Away

February 9th, 2010

Topics: About, Events

Just a week ago we served up the first course of our delicious Webtrends Facebook fan page contest The Great Data Give Away. Since then, every self-respecting information geek has fogged up the prize case glass in anticipation of discovering who will win the delectables up for grabs. This week’s prize is totally tasty: Two

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Michelle Anderson


Former Staff Writer, Webtrends

Engage 2010: The Last Day

February 8th, 2010

Topics: About, Buzz, Events

The skies were clear in New Orleans on the last day of the Engage 2010 customer conference, which continued the camaraderie and collaborative learning found in the first and second days. The breakout sessions overflowed, smiles lit the rooms, and the conversations that spilled out in the hallways were punctuated by the sound of high-fives

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Michelle Anderson


Former Staff Writer, Webtrends

Engage 2010: The Second Day

February 3rd, 2010

Topics: About, Events

The first full day of the Engage 2010 customer conference began yesterday morning with a ballroom packed with professionals eager for inspiration into the methodologies of making sense of customer intelligence. We started off with a short speech from Webtrends’ VP of Marketing Jascha Kaykas-Wolff. Jascha welcomed everyone to New Orleans, explained the philosophy behind

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