Hope Frank - CMO
The equation for digital branding in today’s world must include art AND science.
1 quick but powerful test design tip
I was going over my testing plans with my boss, Frans Keylard, today and he reminded me of a very powerful rule. Test if something works before you try variations of it. In this case, I was testing out two testimonials. They were quite different in the messaging, however, do I even know if testimonials
Looking forward to 2008
AdAge asked everyone on their Power 150 blog list to contribute a short snippet about “what technology marketers should be paying most attention to in 2008.” I got included in the list and found it a good way to introduce someone to testing. If you have any marketing colleagues that still aren’t sure why testing
Widemile’s Big Launch
I try to keep this blog strictly about testing, but I have to make an exception. One of the biggest reasons I am working at Widemile is because I believe it has a great future ahead of it and our announcement today is part of that future. There are two exciting parts to the announcement:
Find success in every test: Looking beyond conversion rates
Every test teaches something. Almost every campaign test has the goal of raising conversion rates, but really the power of testing is in answering questions. It is just a happy coincidence that it raises your conversions at the same time. Here are a few of the questions that can be answered with testing: Is giving
3 posts on 3 topics
Edit: I fixed all the links in this post. Copy and pasting is getting the best of me! I recently came across a few great posts that I enjoyed and wanted to pass onto you all. The first is from Tim Ash, who has written a great book on Landing Page Optimization. One of his
How to get ideal test conditions (and results)
A big mistake in testing is to overlook variables inside and outside of the test that impact results. In an ideal test, the only variables would be the ones you are testing on your page. That usually isn’t possible though, but as long as you account for them in your analysis, you will get correct
3 steps to quickly make a good multivariate test
Having great testing technology puts a lot of power in your hands. You can test anything and everything you want. However, like any other tool, to use it effectively you have to use it right. There’s a lot of best practices and thought that goes into test design, but following these three rules can get