Alex Yoder


CEO

Recapping a Remarkable Year at Webtrends

August 18th, 2009

Topics: About, Perspectives

One year ago today, I stepped into the role of Webtrends CEO and president with one primary goal: To reassert this company’s focus on the success of our customers. Twelve extremely busy months later, I’m writing to you to recap how we’ve delivered on this promise. Some might point to the record profits we’ve recorded

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Director, Social Products

Scaling Social Media

August 14th, 2009

Topics: Social

Jeff Katz recently sent me a link to a post from a blogger complaining about the state of technology in social media monitoring. While I agree with many of the points in the post about the challenges of the industry, I was very put off by the insulting manner the blogger used. I was also

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Chip House


VP Marketing Services, ExactTarget

Open Campaign Emails Sent

August 14th, 2009

Topics: Email

You may have noticed this week is the week of email on the Open Campaigns (both from the blog posts as well as messages you’ve received in your inbox). This week Webtrends will sendthe first in a series of emails designed to engage their current customers and prospects with the content of this campaign. The

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Former Creative Director of Design Lab, Webtrends

A New User Experience, Part 5 (of 5): Analytics 9 Insight and the User Inspired Features

August 13th, 2009

Topics: Digital Marketing, Innovations, User Experience

During the previous four parts of this series( intro, paper prototyping, design, and web standards), I focused on the redesign of Tag Builder that we completed in the spring. While authoring these posts, I didn’t have the liberty to disclose the application we launched just last week, Webtrends Analytics 9 Insight. However, these posts were

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Chip House


VP Marketing Services, ExactTarget

Driving Customer Engagement: Email + Web Analytics

August 12th, 2009

Topics: Email

After you’ve done the hard work of getting visitors to your site, as a marketer, you have a couple more jobs to do – you need to pay attention to your visitor’s behavior, intentions, and actions and then you need to deliver the most compelling content possible at the right time through the right medium.

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Billy Shih


Former Senior Optimization Analyst, Webtrends

Dealing With Low Traffic During Testing

August 11th, 2009

Topics: Site Optimization

Low traffic is probably the most common testing problem. Since traffic equals data, it is essential that you get enough traffic so that you can trust your data. Unfortunately, low traffic also is one of the problems where people feel they have no control. Unless you can spend more money on advertising to drive traffic,

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