Senior Solutions Engineer

It’s Springtime for Analytics!

March 29th, 2010

Topics: Measurement

Ah, Springtime has arrived in Portland.  It is 65 degrees and sunny one minute; 45 degrees and hailing the next.  Trees and flowers are blooming everywhere – itchy eyes and everybody sneezing.  Ah, the joys of Spring. But there’s always a bright side: Webtrends Analytics Spring 2010 release is here! In addition to the SDKs

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Former Director of Mobile Analytics, Webtrends

SDKs now available for native mobile apps (including iPad)

March 29th, 2010

Topics: Measurement

We are excited to announce the general availability of SDKs for Webtrends Mobile Analytics. These tool kits make integrating tracking into your native apps for iPad, iPhone, iTouch, or Android drop dead simple. Blackberry is in Beta now so keep an eye open for that coming soon. A few key features: Easy integration into your

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Eric Butler


Senior Director, Emerging Technologies

App Measurement – Real-time and Alerting

March 25th, 2010

Topics: Measurement

As you probably know, as of now Opera is working hard to get their browser app into the iPhone.  They have even posted a “count up“, and have a contest running to see who can guess how long it will take for Apple to approve their app. We know how they feel.  We took a

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Michelle Anderson


Former Staff Writer, Webtrends

Spring Break for Creatives: My SXSW Experience

March 25th, 2010

Topics: Company News

South by Southwest: It’s kind of like Spring Break for the creative class, only with the possibility of more intellectually stimulating conversation. But it’s more than that. As a tech geek writing for Webtrends who is also a freelance multimedia storyteller, I found SXSW to be an inspirational learning experience. Late last Sunday night I

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Michelle Anderson


Former Staff Writer, Webtrends

Test, Segment, Target Your Facebook Campaigns with Webtrends Optimize

March 24th, 2010

Topics: Measurement

The next iteration of Webtrends’ Optimize will soon allow Facebook marketers and app developers to significantly increase the effectiveness of their campaigns, right inside the platform and in realtime. The ability to optimize campaigns within Facebook is a huge step toward fully enabling digital marketers the ability to document the effectiveness of their social web

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Michelle Anderson


Former Staff Writer, Webtrends

Get Your Advanced Custom Report Questions Answered This Thursday

March 23rd, 2010

Topics: Measurement

If you’re tasked with creating or analyzing custom reports with Webtrends Analytics, you might be interested in attending our webinar on KPI Reporting scheduled for this Thursday. This expert-level online forum takes place Thursday, March 25th at 9:30am (GMT) with panelists Eric Gerhardt and Neil Fasteen covering how to build and configure custom reports from

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Director, Social Products

Facebook analytics reliablity issues you need to know

March 23rd, 2010

Topics: Measurement, Optimization

Being the most visited website in the world, Facebook naturally uses a CDN to keep up with traffic demands. CDNs boost page loading times by providing local copies of the Facebook servers near a user’s location. This means that Facebook aggressively caches their images. Several Facebook analytics solutions that John Lovett reviewed are dependent on

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