Michelle Anderson


Former Staff Writer, Webtrends

Learn How to Increase Conversions (and Eliminate Resistance) at the Website Optimization Road Show

April 15th, 2010

Topics: Company News

It’s no secret that optimizing the layout and content on a website will deliver the most compelling, most relevant experience to segmented visitors and will maximize conversions. But according to Forrester, only 26% of digital marketers test the content on their pages. Why? Corporate resistance to implementing a new marketing discipline and a lack of

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Michelle Anderson


Former Staff Writer, Webtrends

Create the Next Big Thing at Developer Day this Friday

April 7th, 2010

Topics: Company News, Measurement

Do you like creating and mashing mobile apps, productivity tools, widgets, and scorecard spreadsheets? Have a Super-Crazy-Awesome Idea you’ve been neglecting because you’re too busy to give it the loving attention it deserves? Want to learn how to navigate the process of creating a Facebook application? Then you should definitely come to this Friday’s Developer

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Michelle Anderson


Former Staff Writer, Webtrends

VIDEO: Web Standard Segments on the iPad

April 6th, 2010

Topics: Measurement

Today we officially launched Webtrends Segments, a simple drag-and-drop segmentation tool in Visitor Data Mart. We’re really proud of it! Because we built it using open web standards, no wizardry or plugins are needed to get it working instantly. And it works fluidly and beautifully on the iPad.

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Senior Solutions Engineer

New Browsers and Keywords updater now available for Analytics software

April 2nd, 2010

Topics: Measurement

The browsers.ini and keywords.ini files in your Webtrends Analytics software installation are used to determine what browsers, platforms, mobile devices, spiders, and search engines are responsible for traffic to your site.  We update this file regularly on our On Demand environment and post a new version of the files for our software customers to download

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Former Director of Mobile Analytics, Webtrends

Top Metrics for Mobile Apps: Measure What Matters

April 1st, 2010

Topics: Measurement

Mobile as a digital marketing channel is different and new for many businesses. Getting a handle on the basics of mobile analytics is a foundational step in maximizing the return you are getting from this channel. The following is part one of two posts that explores the top summary metrics and what they mean in

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