Jascha Kaykas-Wolff


Former VP of Global Marketing, Webtrends

The Splinternet Empowers Marketing: How Will You Use Data?

March 29th, 2010

Topics: Measurement

Josh Bernoff of Forrester published an article @ Forbes today titled: The Web Is Turning Into The Splinternet He brings up some thought provoking topics and generally a challenge to use data to drive your decisions: And the analytics that we’ve all grown used to depend on an open, standard Web. Analytic tools are developing

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Senior Solutions Engineer

It’s Springtime for Analytics!

March 29th, 2010

Topics: Measurement

Ah, Springtime has arrived in Portland.  It is 65 degrees and sunny one minute; 45 degrees and hailing the next.  Trees and flowers are blooming everywhere – itchy eyes and everybody sneezing.  Ah, the joys of Spring. But there’s always a bright side: Webtrends Analytics Spring 2010 release is here! In addition to the SDKs

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Former Director of Mobile Analytics, Webtrends

SDKs now available for native mobile apps (including iPad)

March 29th, 2010

Topics: Measurement

We are excited to announce the general availability of SDKs for Webtrends Mobile Analytics. These tool kits make integrating tracking into your native apps for iPad, iPhone, iTouch, or Android drop dead simple. Blackberry is in Beta now so keep an eye open for that coming soon. A few key features: Easy integration into your

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Eric Butler


Senior Director, Emerging Technologies

App Measurement – Real-time and Alerting

March 25th, 2010

Topics: Measurement

As you probably know, as of now Opera is working hard to get their browser app into the iPhone.  They have even posted a “count up“, and have a contest running to see who can guess how long it will take for Apple to approve their app. We know how they feel.  We took a

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Michelle Anderson


Former Staff Writer, Webtrends

Spring Break for Creatives: My SXSW Experience

March 25th, 2010

Topics: Company News

South by Southwest: It’s kind of like Spring Break for the creative class, only with the possibility of more intellectually stimulating conversation. But it’s more than that. As a tech geek writing for Webtrends who is also a freelance multimedia storyteller, I found SXSW to be an inspirational learning experience. Late last Sunday night I

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Michelle Anderson


Former Staff Writer, Webtrends

Test, Segment, Target Your Facebook Campaigns with Webtrends Optimize

March 24th, 2010

Topics: Measurement

The next iteration of Webtrends’ Optimize will soon allow Facebook marketers and app developers to significantly increase the effectiveness of their campaigns, right inside the platform and in realtime. The ability to optimize campaigns within Facebook is a huge step toward fully enabling digital marketers the ability to document the effectiveness of their social web

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