Webtrends’ annual customer conference, Engage 2013, is just around the corner. This year’s Engage promises to be our best-ever digital marketing forum for customers, business partners and global solutions experts. Engage happens January 28th–30th at the beautiful and historic Westin St, Francis Hotel in San Francisco. We have a fantastic line-up of exciting keynote speakers and a diverse series of content
Announcing the new Webtrends website. This project has been in the works for about 5 months and was executed internally by the Webtrends Digital Marketing team. Since we have access to the best tools in the market, it only made sense for us to make the use of our own Solutions at the forefront. Take a look.
Thanks to all who joined us last week for the Webtrends Streams introductory webinar, where we outlined the capabilities, and possibilities, of Streams: our exciting new marketing solution that delivers rich data on each individual online visitor, as-it-happens. The presentation spurred many interesting audience questions – more than we had time to address during the live broadcast – so here is a follow-up to address them all.
Direct marketers, are you paying attention to the mobile tsunami wave rolling on your shores? More importantly, are you doing something about it? Here’s how to get started: attend the DMA Conference in Las Vegas, October 13-18 and get advice from those in the mobile know.
A few days ago, I had a chance to attend the 2012 Semphonic X Change Conference, which continues to evolve as one of the most relevant events in the analytics and digital marketing space. Here are my take-aways from the conference, the emerging digital marketing issues that I heard dominating the discussions, and hints at the trends that I see shaping the future of the industry.
Did you know that, according to Forrester, 79% of the adult population in the U.S. is online? In Canada it’s 80%. In Australia it’s 94%! Welcome to the era of the always-on, ever-connected consumer where digital intelligence enables the kind of interactivity that’s driving the next generation of digital devices and e-commerce experiences.