Forrester Research Articles
Senior Director, Media & Digital Influence
June 28th, 2012
Topics: Digital Marketing, Events, Featured, Marketing Optimization, Optimization
At Forrester’s Customer Experience Forum, the themes that we at Webtrends are focusing on were repeatedly reinforced: relevance in real-time, successful personalization through analytics, testing, targeting & segmentation and, of course, on-going campaign optimization.
June 19th, 2012
Topics: Events, Featured, Marketing Optimization, Optimization, Optimize, Site Optimization, Testing
The path to optimization success includes a long-term, continuous strategy that incorporates culture, processes and organization. Our Webinar on Tuesday, June 19th, with Webtrends Optimization expert Bob Garcia and guest speaker Joe Stanhope of Forrester Research, shows you how it’s done.
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