Forrester Customer Experience Forum Recap

Chad Giron
Senior Director, Media & Digital Influence

Forrester Customer Experience Forum Recap

June 28th, 2012

Topics: Digital Marketing, Events, Featured, Marketing Optimization, Optimization

At Forrester’s Customer Experience Forum, the themes that we at Webtrends are focusing on were repeatedly reinforced: relevance in real-time, successful personalization through analytics, testing, targeting & segmentation and, of course, on-going campaign optimization.

Ellen Seebold
Social Media Marketing, Webtrends

Three-Step Framework for Overcoming Challenges of Site Optimization

June 19th, 2012

Topics: Events, Featured, Marketing Optimization, Optimization, Optimize, Site Optimization, Testing

The path to optimization success includes a long-term, continuous strategy that incorporates culture, processes and organization. Our Webinar on Tuesday, June 19th, with Webtrends Optimization expert Bob Garcia and guest speaker Joe Stanhope of Forrester Research, shows you how it’s done.

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