Michael Wilson
Sr. Director, Product Marketing - Optimize
February 1st, 2013
Topics: Engage, Events, Featured, Optimization, Optimize, Perspectives, Site Optimization, Site Optimization
Consumers expect to be able to interact with companies at any time, from any device. This creates a huge challenge for companies, as well as huge opportunities. This is where the focus lies in the future of Optimization.
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John Lee
Marketing Programs Manager
November 14th, 2012
Topics: Events, Perspectives
More than ever, customer experience is increasingly THE determining factor in whether someone engages your brand. And that means companies have to fundamentally re-analyze how they do business.
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John Lee
Marketing Programs Manager
October 25th, 2012
Topics: Digital Marketing, Events, Innovations
You can’t optimize what you don’t know, and you can’t know what you don’t measure, and so it really boils down to how serious you are about being a data-driven innovator – and putting the right systems, processes and experts in place.
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Mike Ricci
VP – Digital/Solutions Marketing
October 23rd, 2012
Topics: Analytics, Digital Marketing, Featured, Innovations, Perspectives
Traditional web analytics are no longer a relevant means to support data-driven digital marketing. Marketers must move from the current practice of “web analytics” to a more comprehensive approach that recognizes new realities.
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Rick Weithas
Sr. Solution Marketing Manager
September 27th, 2012
Topics: Analytics, Events, Innovations, Perspectives
Did you know that, according to Forrester, 79% of the adult population in the U.S. is online? In Canada it’s 80%. In Australia it’s 94%! Welcome to the era of the always-on, ever-connected consumer where digital intelligence enables the kind of interactivity that’s driving the next generation of digital devices and e-commerce experiences.
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Chad Giron
Senior Director, Media & Digital Influence
June 28th, 2012
Topics: Digital Marketing, Events, Featured, Marketing Optimization, Optimization
At Forrester’s Customer Experience Forum, the themes that we at Webtrends are focusing on were repeatedly reinforced: relevance in real-time, successful personalization through analytics, testing, targeting & segmentation and, of course, on-going campaign optimization.
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Samantha Johnson
Marketing Manager
June 18th, 2012
Topics: Events, Optimization, Site Optimization, Testing
Based on recent industry research by our webinar guest speaker Joe Stanhope of Forrester Research, Inc., we will provide a three-step framework for a successful site optimization and testing strategy, plus advice from digital marketing experts. Tuesday, June 19.
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