Consumers expect to be able to interact with companies at any time, from any device. This creates a huge challenge for companies, as well as huge opportunities. This is where the focus lies in the future of Optimization.
You can’t optimize what you don’t know, and you can’t know what you don’t measure, and so it really boils down to how serious you are about being a data-driven innovator – and putting the right systems, processes and experts in place.
Traditional web analytics are no longer a relevant means to support data-driven digital marketing. Marketers must move from the current practice of “web analytics” to a more comprehensive approach that recognizes new realities.
Did you know that, according to Forrester, 79% of the adult population in the U.S. is online? In Canada it’s 80%. In Australia it’s 94%! Welcome to the era of the always-on, ever-connected consumer where digital intelligence enables the kind of interactivity that’s driving the next generation of digital devices and e-commerce experiences.
At Forrester’s Customer Experience Forum, the themes that we at Webtrends are focusing on were repeatedly reinforced: relevance in real-time, successful personalization through analytics, testing, targeting & segmentation and, of course, on-going campaign optimization.
Based on recent industry research by our webinar guest speaker Joe Stanhope of Forrester Research, Inc., we will provide a three-step framework for a successful site optimization and testing strategy, plus advice from digital marketing experts. Tuesday, June 19.