The landscape of search engine marketing is changing dramatically for retailers, and at the same time there are some excellent new ways to target shoppers through display advertising. Here are five ad products that I believe to be a necessity for every eCommerce store in 2013.
Search is by no means a “solved problem” – it’s a technology still in development. We can expect to see it continue to evolve: the Google Search of the future will have improved intelligence, interactivity and accessibility.
Google and Bing are now including search results based on your social activity on Google+ and Facebook. These results can trump organic results so paid search and social strategies are only getting more and more important.
It’s over. It’s time for complete exhaustion to set in. CE executives around the world are now looking to recover from the miles of walking they’ve logged, and damage they’ve done to their livers. Lucky for them, we’re coming up on a 3-day weekend here in the U.S. CES 2012 proved to be predictable but