As mobile matures, it has become an integrated component of brand marketing, not just a stand-alone channel or marketing initiative. Watch the recording of recent webinar on the latest in Mobile presented at DMA2012 last week.
Direct marketers, are you paying attention to the mobile tsunami wave rolling on your shores? More importantly, are you doing something about it? Here’s how to get started: attend the DMA Conference in Las Vegas, October 13-18 and get advice from those in the mobile know.
One of last week’s top trending articles on the Wall Street Journal’s website today was a feature piece on mobile advertising. The opening sentence of this article featured a famous quote from Apple’s co-founder Steve Jobs that stems from 2010 where he effectively said that “mobile advertising sucks”. His criticism was focused largely around the tendency
Webtrends was a proud sponsor at the Mobile Marketing Association Forum held at the Roosevelt in NYC earlier this week. The show was nothing short of successful for both the presenters and the attendees.
On Wednesday May 16th, I had the great pleasure of being invited to speak at the Mobile Marketing Strategies Summit in San Francisco. The event brought together some of the top thought leaders in the world of mobile marketing for an intensive two-day session which focused heavily on how marketers could forge a compelling mobile strategy.
This stellar invitation-only event focused less on introductory 101 Mobile topics and more on mature Mobile strategies for those that have been involved in driving the growth of emerging Mobile campaigns.