Benjamin Diggles
Director of Digital Marketing
November 19th, 2012
Topics: Digital Marketing, Events, Mobile, Mobile Measurement, Partners
As mobile matures, it has become an integrated component of brand marketing, not just a stand-alone channel or marketing initiative. Watch the recording of recent webinar on the latest in Mobile presented at DMA2012 last week.
Read more
Lissa Gienty
Marketing Programs Manager
October 12th, 2012
Topics: Events, Mobile, Mobile Measurement, Perspectives
Direct marketers, are you paying attention to the mobile tsunami wave rolling on your shores? More importantly, are you doing something about it? Here’s how to get started: attend the DMA Conference in Las Vegas, October 13-18 and get advice from those in the mobile know.
Read more
Mike Ricci
VP – Digital/Solutions Marketing
October 1st, 2012
Topics: Ads, Advertising, Digital Marketing, Featured, Mobile, Mobile Measurement
One of last week’s top trending articles on the Wall Street Journal’s website today was a feature piece on mobile advertising. The opening sentence of this article featured a famous quote from Apple’s co-founder Steve Jobs that stems from 2010 where he effectively said that “mobile advertising sucks”. His criticism was focused largely around the tendency
Read more
Benjamin Diggles
Director of Digital Marketing
June 15th, 2012
Topics: Buzz, Events, Featured, Mobile, Mobile Measurement
Webtrends was a proud sponsor at the Mobile Marketing Association Forum held at the Roosevelt in NYC earlier this week. The show was nothing short of successful for both the presenters and the attendees.
Read more
Mike Ricci
VP – Digital/Solutions Marketing
May 22nd, 2012
Topics: About, Analytics, Customer Stories, Events, Featured, Mobile, Mobile Measurement, Perspectives
In a recent issue of Mobile Marketer, Webtrends’ client Motorcycle Superstore was showcased due to their obsession for using data and analytics to drive their mobile strategy.
Read more
Mike Ricci
VP – Digital/Solutions Marketing
May 17th, 2012
Topics: Analytics, Events, Featured, Methodology, Mobile, Mobile Measurement
On Wednesday May 16th, I had the great pleasure of being invited to speak at the Mobile Marketing Strategies Summit in San Francisco. The event brought together some of the top thought leaders in the world of mobile marketing for an intensive two-day session which focused heavily on how marketers could forge a compelling mobile strategy.
Read more
Benjamin Diggles
Director of Digital Marketing
April 10th, 2012
Topics: Events, Mobile, Mobile Measurement, Partners
This stellar invitation-only event focused less on introductory 101 Mobile topics and more on mature Mobile strategies for those that have been involved in driving the growth of emerging Mobile campaigns.
Read more
