Ryan Humm
SEM Manager
ROAS ( Return on Ad Spend) – A Distant, Lonesome Island
June 5th, 2012
Topics: Ads, Advertising, Digital Marketing
For e-commerce clients, Return On Ad Spend (ROAS – (revenue/spend)*100) is often used as a KPI. But it is not the end-all-be-all that many within the industry promote it as.
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