Today marks the third and final installment of our blog post series on PPC account segmentation. During the first post we looked at ways to segment your PPC account by content and location. Next, we looked at ways to Segment your ppc accounts by Device and Medium (Search or Display). Today, we look at ways to segment your accounts by Network (Owned and Operated or Partner) and Match Type.
Whether you’re a CMO or a Marketing Manager, the one question you must inevitably answer – and the one that many dread most – is,
“What was our return on investment?”
Determining ROI has always been a challenge for Marketers. In digital marketing – a confusing tangle of ever-evolving channels and devices – determining ROI can sometimes seem like an insurmountable one.