social Articles

A New Webtrends Playbook: Maximizing Returns on Your Digital Marketing

January 30th, 2012

Topics: Analytics, Customer Stories, Digital Marketing, Optimization, Perspectives, Social

Whether you’re a CMO or a Marketing Manager, the one question you must inevitably answer – and the one that many dread most – is,

“What was our return on investment?”

Determining ROI has always been a challenge for Marketers. In digital marketing – a confusing tangle of ever-evolving channels and devices – determining ROI can sometimes seem like an insurmountable one.