November 12th, 2012
Topics: Customer Stories, Optimization, Optimize, Testing
Webtrends Optimize combines a selection of test types that allow clients to identify and target their most valuable customer segments, and then target these specific segments with customized campaigns, offering real-time relevant content.
October 22nd, 2012
Topics: Optimization, Optimize, Uncategorized
Webtrends has been working with global brands for 15 years, and we’ve identified 10 strategies for making sure your testing is successful – so you can see the biggest possible revenue lift. Here are the next five tips. If you want to see the first five, see Part I in blog on October 10, 2012.
June 19th, 2012
Topics: Events, Featured, Marketing Optimization, Optimization, Optimize, Site Optimization, Testing
The path to optimization success includes a long-term, continuous strategy that incorporates culture, processes and organization. Our Webinar on Tuesday, June 19th, with Webtrends Optimization expert Bob Garcia and guest speaker Joe Stanhope of Forrester Research, shows you how it’s done.
March 14th, 2012
Topics: Digital Marketing, Events, Landing Page Marketing, Marketing Optimization, Optimization, Optimize, Segmentation, Segments, Site Optimization, Testing
On Thursday, March 14 ( Pi Day!) our Director of Product Marketing, Steve Earl, presented a webinar with Eric Peterson, Senior Partner and Founder of Web Analytics Demystified, on delivering the most relevant digital experiences to your audiences.
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