Chad Giron

Senior Director, Media & Digital Influence

A New Webtrends Playbook: Maximizing Returns on Your Digital Marketing

January 30th, 2012

Topics: Clients & Partners, Measurement, Optimization, Trends

Whether you’re a CMO or a Marketing Manager, the one question you must inevitably answer – and the one that many dread most – is,

“What was our return on investment?”

Determining ROI has always been a challenge for Marketers. In digital marketing – a confusing tangle of ever-evolving channels and devices – determining ROI can sometimes seem like an insurmountable one.

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