Chase Wells
Ads Partner Manager

Data That Speaks for Itself – How to Make your SEM Campaigns Scream

February 11th, 2013

Topics: Ad Spend Optimization, Ads, Advertising, Engage, Events, Featured, Partners, Search Engine Marketing

While it’s important to make your campaigns more effective and to focus on metrics such as CPC, CTR, CPA, ROAS, ROI, CPL, and a variety of other TLAs (three letter acronyms), it’s crucial to see what Search is doing outside of these metrics that you are held to – and that are often overlooked.

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John O'Toole
SEM Manager

Webtrends and the Art of Bicycle Maintenance

June 26th, 2012

Topics: Ads, Advertising, Digital Marketing, Featured, Landing Page Marketing, Services

The right online ad formula is often a mix of mobile, social, display and search advertising. It is important to minimize ad interruption and to increase margins through steady growth and optimization.

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Ryan Humm
SEM Manager

ROAS ( Return on Ad Spend) – A Distant, Lonesome Island

June 5th, 2012

Topics: Ads, Advertising, Digital Marketing

For e-commerce clients, Return On Ad Spend (ROAS – (revenue/spend)*100) is often used as a KPI. But it is not the end-all-be-all that many within the industry promote it as.

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Jared Roy
Director, Performance Marketing

Who Are You Competing Against In Google AdWords?

May 31st, 2012

Topics: Ads, Digital Marketing

Have you ever wondered who you are competing against for keyword bids? Wouldn’t it be great to see the specific competition? Now you can see this through the AdWords Auction Insights Report.

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Richard Drawhorn
SEM Manager, Ads Consulting Services

The Digital Marketing of Elections

May 23rd, 2012

Topics: Ads, Digital Marketing, Search Engine Marketing

Digital marketing has evolved considerably since just a few years ago, and the impact of the Internet on politics is stronger than ever. What are the four elements of digital marketing that help win elections, and how are those elements similar to standard SEM strategy?

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Tim Germer
Manager, SEM

Of Dimensions and Labels

May 18th, 2012

Topics: Ads, Digital Marketing, Search Engine Marketing

While we manage accounts large and small, delivering measurable return on investment for a client’s marketing dollars, we’re assisted in our reporting needs by Webtrends Ads.

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