February 11th, 2013
Topics: Ad Spend Optimization, Ads, Advertising, Engage, Events, Featured, Partners, Search Engine Marketing
While it’s important to make your campaigns more effective and to focus on metrics such as CPC, CTR, CPA, ROAS, ROI, CPL, and a variety of other TLAs (three letter acronyms), it’s crucial to see what Search is doing outside of these metrics that you are held to – and that are often overlooked.
June 5th, 2012
Topics: Ads, Advertising, Digital Marketing
For e-commerce clients, Return On Ad Spend (ROAS – (revenue/spend)*100) is often used as a KPI. But it is not the end-all-be-all that many within the industry promote it as.
May 31st, 2012
Topics: Ads, Digital Marketing
Have you ever wondered who you are competing against for keyword bids? Wouldn’t it be great to see the specific competition? Now you can see this through the AdWords Auction Insights Report.
May 23rd, 2012
Topics: Ads, Digital Marketing, Search Engine Marketing
Digital marketing has evolved considerably since just a few years ago, and the impact of the Internet on politics is stronger than ever. What are the four elements of digital marketing that help win elections, and how are those elements similar to standard SEM strategy?
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