The Open Campaign

Campaign Overview

Last summer, we launched the Open Campaign, an experiment designed to take you behind the scenes of a marketing campaign and show, openly and honestly, all the components that go into designing and executing a successful digital marketing campaign.

Why We Stared The Open Campaign

This campaign was all about the open exchange of information, ideas and numbers. We went behind the scenes of an actual marketing campaign to show — in real time — how these elements can come together to generate profound customer insight and success in digital marketing.
We wanted to show our real-time results, track them, and share all of in one place. This is why we decided the Open Campaign should live on a microsite…
Read more about why we started The Open Campaign…

What We Learned

All sites are not created equal… at least not in most cases, and not from our experience. Marketing has fundamentally changed. I’m not talking about today compared to 10 years ago; everybody can see that. Rather, marketing is in a constant state of flux these days. It’s different today than it was 12 months ago. What works today might not work tomorrow. And it’s likely to keep changing at a rapid pace to keep up with the similarly frenetic pace of change in communications, business and technology…
Read more about what we learned…

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