Myllisa Patterson
Latest Web Analytics Data Visualization
Monday, August 24th, 2009
As we collect the data, we want to show it to you. Thanks to our savvy multi-media designer, Robin, we can highlight our KPI’s. We’re specifically interested in traffic and engagement. Now you can easily watch our progress. Check out the markers along the top for an overlay of our own marketing tactics and the spikes in traffic they are driving.
How He Did It:
The new functionality in Webtrends Analytics 9 makes it even easier to give near real-time updates to the data visualization. Using the Insight interface, he can grab the REST URL to bring into his visualization.
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Is Digital Marketing Easy? An Introduction To The Open Campaign
Tuesday, July 21st, 2009
My name is Myllisa and I’m a digital marketer. Actually, I’m the Marketing Communications Manager for Webtrends. Together with our partners we provide solutions that are designed to create marketing euphoria. We make it sound so easy. Launch a campaign, collect some data, look at it, make a decision, optimize, collect more data and report the results that show a positive ROI. EASY!
I’m here to tell you that that’s what I spend my days doing and it’s very rarely easy. <insert gasp here> It’s true. I’m a digital marketer, I work for a digital marketing optimization company and I’m openly admitting that digital marketing isn’t easy. But it is rich with data that provides a playground to test, optimize and improve and that’s what makes it challenging and fun – almost euphoric.
In the coming weeks we are launching a marketing campaign, along with our Open Exchange partners, that’s all about what goes into executing online marketing campaigns. The blogs on this site will tell the story about the online and offline tactics that we’re executing, what went into getting the program together – intergration with our CRM systems (Salesforce) for lead distrubution, how we tagged the site (analytics – Webtrends, PPC program – Ad Director, testing -Widemile and our banner campaigns-Eyeblaster) for data collection and many more elements that make up the campaign. You’ll see what we’re measuring, how we’re optimizing and ultimately the results.
I have to tell you it’s a little bit like that dream where you end up at school without any clothes on (I wanted to name it “The Naked Campaign”). Follow the campaign and you’ll see what’s happening behind the scenes, the people and partners we rely on, what we’re doing, what’s successful and what’s not-so. You’ll even have the opportunity to weigh in when we’re making optimization decisions based on the data we’re collecting and reviewing together.
Posted in Analytics, Introduction | 6 Comments »
