Like the truth in numbers, great digital marketing programs don’t unfold by themselves. A successful program requires many participants across departments, organizations and even industries. To make this campaign successful, Webtrends is partnering with several organizations in our Open Exchange network to expand our digital marketing channels, collect data from multiple sources and test and re-test our approaches.

But Open Exchange is about more than an extensive partner network or an open data platform. It’s about different people and companies working together, openly sharing ideas, technologies and information for the sake of a common goal—in our case, a successful digital marketing campaign.

For the first 12 weeks of the Open Campaign, our focus is on email marketing, site optimization and customer satisfaction. We’re working with the following partners: